All work © Dustin McNichols unless otherwise noted.

Perfect Peel

The original made-by-hand serving board, every Perfect Peel is hand turned in Appleton, Wisconsin. I had the pleasure of working with the founders in developing the brand, illustrations and supporting materials. Perfect Peel has been internationally recognized and produces serving boards for some of the biggest brands on the market: including pizzerias, brewpubs, bakeries and some of the most popular retail outlets.

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